Sunday, January 30, 2011

Marketing Teenage Rampage


My partner and I watched Skins on January 31st 2011. This show is a hybrid of drama and reality as it follows "average" teenagers who are supposed to reflect modern adolescent society in America. The show takes place in Baltimore and features the characters Tony Snyder, Michelle Richardson, Stanley Lucerne, Chris Collins, Cadie Campbell, Tea Marvelli, Daisy Valero, Abbud Saddiqui, and Eura Snyder . The characters reflect teenagers from middle to upper middle class backgrounds. A lot of controversy has surrounded this show and in a critical review of the program by The New York Times, Brian Stetler said "In recent days, executives at the cable channel became concerned that some scenes from the provocative new show “Skins” may violate federal child pornography statutes."

In the initial pilot the show gives off a rebellious tone full of disregard. The leading male character Tony wakes up and helps his sister Eura sneak into his home after a night of partying. His scheme to do this frustrates his father as he plays it all too cool. On his walk to school he calls his various other friends in an attempt to help get his porn-obsessed virgin friend Stanley laid for his first time. He even calls his girlfriend and tries to get her to do it. This scene shocked me because it's very unbelievable behavior for a 17 year old boy. He engages in this conversation with an unauthentic air of arrogance that comes off script-like.

The recipe of this show is one part rebellion, one part drugs, and two parts sex. I question its sincerity as the teenage romping continues from beginning to end with no real substance to chew on. Can I merely be fed on under-age sex, profanity and over-doses? A common theme I've read online is that the American version of Skins is not as good as its European counter-part which aired in 2007. Four years later MTV picked up the idea and in January 2011; MTV aired its version of the youthful debauchery.

The first stereotype I noted, while watching the first episode, was sweet Stanley. He represents the "sex-obsessed-nerd-virgin", a familiar stereotype and stigma in real life culture and in Hollywood. The second stereotype I picked up was Maxxie. She plays the "slutty cheerleader", but with a unique twist that has sent fans of the original show into a conniption fit. In the European Skins; Maxxie is a homosexual tap dancer and in the new version, Maxxie is a lesbian cheerleader. In my opinion, I think that this change occurred specifically for American culture. In most of the media homosexuality is still seen as risque and a little bit on the taboo side of the tracks. So why not throw a cheerleading outfit on it and give it some breasts? I can see how it would be easier for the majority of America to feel more at ease with a petite, possibly sexually frustrated, girl than it would be with a gay man. Sadly stigmas and stereotypes still remain in the 21st century.

We thought this show was a great example of the differences in cultural material between Europe and America. If we were foreigners coming over from a conservative country, such as Saudi Arabia, we would be highly offended at the American version for its raciness. If we were to come over here from western Europe we, however, would not be offended. Why? Because Europe is known for being more lax on sexuality than America. Every society is different and we believe that America has a diverse society with little cultures sprinkled from Los Angeles to Maine. So it would be semi-difficult to sum up our world presence by the material we entertain ourselves with.

The show is entertaining with all the rambunctious escapades and naughty talk (censored of course) and it evoked a good amount of anticipation within us as we watched the mayhem of these character's personalities. We feel its targeted audience is somewhere between 14 and 24 years of age. The show is perfect for those individuals who seek vicarious pleasure via the media. After all, its whole marketing campaign was about the shock-value of young creatures doing sinful things; e.g. buying and selling drugs, having sex, making out, touching, talking smack, acting cool, enjoying vanity, committing crimes, and looking hot in the midst of all the controlled chaos. The weaknesses of this show are obvious after the first few minutes. For one, we didn't know it was a remake and considering we checked out the other version on the BBC (below), we prefer the previous Skins in comparison to the American remix. The producers cast actors that have never been in film before, trying to produce as much authenticity as possible. The actors range in ages from 15 to 19 years old, but surprisingly most of them are from Canada. Odd for a show about American teenagers. Another interesting fact is that it wasn't filmed in America either, the set for Skins was in Ontario, Canada. The acting was contrived at best. It conveyed very little hardy emotion, but it succeeded in being superficial and exaggerated. When it comes to the realities of average teenagers, Skins misses the mark. It does succeed in bringing awareness to the public eye about potential problems our youth faces. It fails again, though, in romanticizing such problems.

In conclusion, we learned that there is nothing new under the media sun. The media will always be here with us in all future generations to come, to manipulate our emotions, feed our laziness, cater to our consumerism, or to merely entertain us with ridiculous nonsense. We are connected to the media for better or worse...till prime-time death do us part.



Picture Link




BBC America Skins Promo

Tuesday, January 18, 2011

Mario Sports Mix - Wii - official video game preview trailer HD



The ad my partner and I chose is the Mario Sports game for Wii. This ad isn’t very long, only 1:01 minutes. We thought the ad companies were trying to keep their ads as short as they can. So consumers won’t get bored and change the channel to a different station. In this commercial, they show you what the game is like by doing a mixture of most of the previous Mario games that are included in the new version. It also shows you what characters that are available to be avatars. The music catches the audiences attention because you think that it's this adventure game where there's fighting to the death with BLOOD, VIOLENCE, and GORE! Then you get a few seconds into it and you find out that it's a Mario sport game! I admit I’ve never seen this commercial until I saw it on YouTube, but I know for a fact that it did air on tv. It was on channels like FOX and UPN....just to name a few. We knew that we wanted to do our first blog on Mario, I’ve always had a fascination with all things Mario and he won't ever disappear completely because, like me, there is a TON of people who love Mario and will choose games with him over something modern and supposedly epic that is new to the shelves.


In this ad you see Mario, his enemies and allies all playing various sports. We believe the techniques they are trying to use to sell you on their product (the game) is the bandwagon approach and that you can have FUN with anyone. Even if it's someone who has tried to kill you every chance that they get! They don’t tell you that you HAVE to buy this because it is the best thing out there. They're trying to get you to buy their product because you will have fun playing it. You can also exercise while participating and in exchange for your entertainment it helps the company make money. The one thing we didn’t like about this advertisement is that they didn’t show any human people playing the game, they only show the characters and activities. My partner and I like this ad even though it is telling us to spend money and play more video games, they are also telling us that we need to exercise as well and to not spend your whole life playing them, but to just have fun and get entertained.


The meaning we got from watching this commercial is that the Wii gaming society is trying to convince consumers that it is okay to play video games. That consumers are okay to play them since we are not only playing a game but getting to exercise and interact with people in a fun, carefree, and happy environment. The old gaming systems are too old and worn-out and even though I personally will never get rid of my Super Nintendo console or games or cease playing them whenever I have free time. We believe that the new game consoles are better because you are able to move your entire body through; exercising, dancing, competing or collaborating with your family and friends on an epic adventure without leaving your house. While on the older gaming systems the only exercise you got was when you moved your thumbs or when you paused the game to get up and run to the bathroom or to the fridge. We thought that the consumers the Nintendo Wii company are trying to target are the younger generation and this is where my partner and I differ. Julian says "I believe the special edge Wii has over other gaming consoles is that Wii is marketed to and for all ages and in other commercials it's apparent that Nintendo wants to engage and sell all ages and demographics there new product and games. I agree that I could be 85 years old and still want to play these games!

This ad is memorable and sentimental to us. We liked the fact that you see Princess Peach spiking the volleyball and in the end you see Mario making a basket while his ball is on FIRE. What makes it so memorable and why it works is the way that they show all of our old favorite and long loved Mario characters doing everyday sports and acting like normal, real people. I am definitely interested in this product and will consider buying it but the one thing that I hate about all of the new games is that they are TOO EXPENSIVE$$$. A new game could cost you anywhere from $40.00 to $70.00 bucks and I've always thought that was a little too pricey for a piece of plastic even if it is fun. I would buy this product if I could find it cheaper somewhere around town or online (thank god for e commerce).

We learned that playing games is fun, no matter if it's on a screen or in my own back yard and that people won’t remain stuck in front of a screen, only moving their thumbs, but instead are able to move their entire bodies, engage their minds, be creative, and have fun with the people around them. That it's fun to look like an idiot at times by doing weird ass things or dance moves, depending on the game, and then having your friends post embarrassing videos of you onto Facebook or Youtube. (Which I have done many, many times!) They are trying to tell the people, consumers, friends, relatives, neighbors, strangers...society and culture that YOU, YEAH YOU, READING THIS RIGHT NOW, YOU NEED TO HAVE FUN EVERY ONCE IN A WHILE AND DON'T TAKE LIFE TOO SERIOUSLY, LET LOOSE, CHILL OUT AND PLAY A DAMN GAME...GIVE THIS ONE A TRY IF YOU WANT.

YouTube video and was originally posted by MrPlayerism3

Mario logo image

Mario Basketball image

Thursday, January 13, 2011

Dove evolution Makeover photoshop


http://www.youtube.com/watch?v=4vFvLhNWfZU

Dolce & Gabbana The One

Dolce & Gabbana The One

Its a Mad Mad World!

Here is another link

This is Bob, he is Rastafarian. He believes in Jah.
He died with many different species of lice.  He is cool. I like his song Red Red Wine.

Japan Images

image found at http://www.flickr.com/photos/39719440@N04/5342272775/ and is by Rob Towell

Media Mayhem

Justeen swarmed the room in a schizophrenic frenzy and came up to the computer to start blogging. I said "no Justeen, what are you doing?" she said "we are bloggers now!" So now I must get used to it. Here I am...Blogging.

First Media Blog

This is my first Media blog....woohoo!