The ad my partner and I chose is the Mario Sports game for Wii. This ad isn’t very long, only 1:01 minutes. We thought the ad companies were trying to keep their ads as short as they can. So consumers won’t get bored and change the channel to a different station. In this commercial, they show you what the game is like by doing a mixture of most of the previous Mario games that are included in the new version. It also shows you what characters that are available to be avatars. The music catches the audiences attention because you think that it's this adventure game where there's fighting to the death with BLOOD, VIOLENCE, and GORE! Then you get a few seconds into it and you find out that it's a Mario sport game! I admit I’ve never seen this commercial until I saw it on YouTube, but I know for a fact that it did air on tv. It was on channels like FOX and UPN....just to name a few. We knew that we wanted to do our first blog on Mario, I’ve always had a fascination with all things Mario and he won't ever disappear completely because, like me, there is a TON of people who love Mario and will choose games with him over something modern and supposedly epic that is new to the shelves.
In this ad you see Mario, his enemies and allies all playing various sports. We believe the techniques they are trying to use to sell you on their product (the game) is the bandwagon approach and that you can have FUN with anyone. Even if it's someone who has tried to kill you every chance that they get! They don’t tell you that you HAVE to buy this because it is the best thing out there. They're trying to get you to buy their product because you will have fun playing it. You can also exercise while participating and in exchange for your entertainment it helps the company make money. The one thing we didn’t like about this advertisement is that they didn’t show any human people playing the game, they only show the characters and activities. My partner and I like this ad even though it is telling us to spend money and play more video games, they are also telling us that we need to exercise as well and to not spend your whole life playing them, but to just have fun and get entertained.
The meaning we got from watching this commercial is that the Wii gaming society is trying to convince consumers that it is okay to play video games. That consumers are okay to play them since we are not only playing a game but getting to exercise and interact with people in a fun, carefree, and happy environment. The old gaming systems are too old and worn-out and even though I personally will never get rid of my Super Nintendo console or games or cease playing them whenever I have free time. We believe that the new game consoles are better because you are able to move your entire body through; exercising, dancing, competing or collaborating with your family and friends on an epic adventure without leaving your house. While on the older gaming systems the only exercise you got was when you moved your thumbs or when you paused the game to get up and run to the bathroom or to the fridge. We thought that the consumers the Nintendo Wii company are trying to target are the younger generation and this is where my partner and I differ. Julian says "I believe the special edge Wii has over other gaming consoles is that Wii is marketed to and for all ages and in other commercials it's apparent that Nintendo wants to engage and sell all ages and demographics there new product and games. I agree that I could be 85 years old and still want to play these games!
This ad is memorable and sentimental to us. We liked the fact that you see Princess Peach spiking the volleyball and in the end you see Mario making a basket while his ball is on FIRE. What makes it so memorable and why it works is the way that they show all of our old favorite and long loved Mario characters doing everyday sports and acting like normal, real people. I am definitely interested in this product and will consider buying it but the one thing that I hate about all of the new games is that they are TOO EXPENSIVE$$$. A new game could cost you anywhere from $40.00 to $70.00 bucks and I've always thought that was a little too pricey for a piece of plastic even if it is fun. I would buy this product if I could find it cheaper somewhere around town or online (thank god for e commerce).
We learned that playing games is fun, no matter if it's on a screen or in my own back yard and that people won’t remain stuck in front of a screen, only moving their thumbs, but instead are able to move their entire bodies, engage their minds, be creative, and have fun with the people around them. That it's fun to look like an idiot at times by doing weird ass things or dance moves, depending on the game, and then having your friends post embarrassing videos of you onto Facebook or Youtube. (Which I have done many, many times!) They are trying to tell the people, consumers, friends, relatives, neighbors, strangers...society and culture that YOU, YEAH YOU, READING THIS RIGHT NOW, YOU NEED TO HAVE FUN EVERY ONCE IN A WHILE AND DON'T TAKE LIFE TOO SERIOUSLY, LET LOOSE, CHILL OUT AND PLAY A DAMN GAME...GIVE THIS ONE A TRY IF YOU WANT.
YouTube video and was originally posted by MrPlayerism3
Mario logo image
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